New Mexico Nickname

New Mexico State Nickname

Land of Enchantment


New Mexico’s official state nickname is “The Land of Enchantment” was officially adopted in 1999 by Legislature.

The state is colorful, unique, and rich in cultures with its mix of European American, Native American, and Mexican heritages. New Mexico’s natural resources like bubbling hot springs, amazing scenic views, national monuments, and mountains makes New Mexico unlike any other state in the US which makes the Land of Enchantment a fitting nickname.

You can see the words “Land of Enchantment” on license plates and is used frequently in state publications to promote tourism.